Working since 2003 in the community of Paraisópolis, in São Paulo, the Instituto Pró-Saber SP aims to strengthen the full education of Brazilian children and young people through literacy and play. In 2020, with the Covid-19 pandemic and the related shut-down of the organization’s physical location, the playful and pedagogical activities offered in the shift by the Pró Ler & Brincar program began to be carried out in virtual mode. However, the families felt the socio-emotional and financial impacts of the health crisis and isolation measures, which led Pró-Saber SP to channel part of its efforts into material support to them. The money given by the ABCD Charitable Trust was used for the monthly delivery of reading and play kits (with books, activities, drawing material, modeling mass, educational toys, etc.) and financial assistance to families.